Age Verification: Best Practices for E-Commerce Websites
Increasing digitalization has caused the e-commerce sector to grow exponentially. However, this also increases the need to carry out strict age verification, especially when it comes to selling age-restricted products. An effective age verification system is therefore essential to ensure that e-commerce websites comply with the law and act responsibly.
Age Verification: Best Practices for E-Commerce Websites
Increasing digitalization has caused the e-commerce sector to grow exponentially. However, this also increases the need to carry out strict age verification, especially when it comes to selling age-restricted products. An effective age verification system is therefore essential to ensure that e-commerce websites comply with the law and act responsibly.
Why is age verification essential for eCommerce websites?
Online sales of products intended only for certain age groups require effective age verification. Products such as alcohol, tobacco, certain video games or films can fall into the wrong hands and have harmful effects if used without an appropriate one Age verification sold.
In addition, age verification is also an important aspect of legal compliance. Companies that violate these laws can be subject to hefty fines. But more importantly, effective age verification also helps increase customer trust. They know that they are shopping on a website that takes its responsibilities seriously and strives to protect minors.
The different methods of age verification in e-commerce
Age verification can be done in different ways. One option is to use credit card information, as credit cards are typically only issued to people over 18 years old. However, this method is not without errors as minors could have access to their parents' credit cards.
Another option is to check ID details. Customers could be asked to enter information from a government-issued ID, which is then checked against a database. While this is more accurate, it can also be time-consuming and inconvenient for customers.
A third option is to use third-party services that specialize in age verification. These services use a variety of data sources and verification methods to confirm a customer's age. While this option is often the most accurate, it can also be the most expensive.
The importance of ease of use and conversion rates in age verification
Each age verification method has its advantages and disadvantages, and companies must carefully consider which one is best for them. An important consideration is ease of use. If the age verification process is too cumbersome or time-consuming, it could turn off potential customers and lower conversion rates.
It is important to find a balanced approach that both meets security requirements and provides a good user experience. This could mean using a combination of methods, or choosing a method that allows for quick and easy verification without sacrificing accuracy.
In addition, it is also important to make the age verification process clear and transparent. Customers should understand why age verification is required and how the process works. This can help build trust and increase acceptance of age verification.
How Tantum supports companies with secure age verification
In today's digital landscape, Tantum is a beacon of identity verification. Our innovative TantumIdent app allows users to create a digital identity in a minute. Combining biometrics and official identification documents, TantumIdent uses artificial intelligence to provide fast and accurate age verification.
At Tantum, we understand the value and importance of data protection. We keep our users' data safe and do not share it. Instead, we simply confirm the user's identity so that companies can rely on our confirmations to facilitate their own age verification processes.
Our solutions have already proven their value and are used by many platforms. Compared to competitors, Tantum has shown to significantly improve conversion rates as users value seamless and fast verification.
Age verification is a critical aspect of e-commerce, especially when selling age-restricted products. With the KJM certified solution However, with Tantum, businesses can ensure they are compliant with regulatory requirements, increasing customer trust while improving their conversion rates. At Tantum, we are proud to help companies achieve just that.